Kick Butts Day is a day of activism that empowers youth to stand out, speak up and seize control against Big Tobacco at more than 1,000 events planned by independent organizers across the United States and around the world. This year, Kick Butts Day is on March 19, 2014. We have made great strides in the fight against tobacco. But every day, more than 3,000 kids under 18 try smoking for the first time and 700 kids become new regular, daily smokers. Tobacco use is still the leading cause of preventable death in the U.S., killing more than 400,000 people every year. The Tobacco industry thinks that teens are easily fooled, that’s why their newest products all come in sweet candy flavors and bright eye catching wrappers. Show them you can’t be fooled into thinking that the candy flavored products are good for you.